A wide front end and chunky 16-inch tire give the Harley-Davidson 1200 Custom a strong and contemporary stance that features a pull-back handlebar and a reshaped LED tail lamp. While these elements combine to give the 1200 Custom an exciting look, the 1200 Custom also debuted H-D1 factory customization, an opportunity that allows the customer to choose from seven option categories to optimize fit, function and style. By selecting from available factory-installed wheels, handlebars, seats, paint, foot control position, security system, and engine finish, the customer can create a 1200 Custom that is a truly personalized motorcycle. The 1200 Custom offers a different look, but is Sportster to the core, while offering a combination of bold styling, nimble handling and the irresistible beat of American V-Twin performance.

A highlight of each 110th Anniversary Edition model are solid bronze fuel tank badges, plated in black nickel and then distressed to highlight the bronze. A bright gold-tone Bar and Shield cloisonné is inserted in the main body of the single wing badge while each motorcycle will carry other model-specific anniversary badging, trim and a serialization badge.