Our Story

Long before the internet was used to buy and sell things, most of us used local newspaper classifieds to buy and list motorcycles for sale. Access to a large selection of motorcycles was limited. We could only travel so far to local dealerships and private sellers.

By 2003, our team was determined to find a solution. So, we began our journey of building an easy-to-use online marketplace for American motorcycles that connected folks and dealerships from all across the country. This was ChopperExchange (originally named HDTrader until 2008).

In the years that followed, ChopperExchange became more than a marketplace. It transformed into a shared community of passionate American motorcycle enthusiasts. Throughout the last two decades, ChopperExchange has ascended as the reliable go-to marketplace for American motorcycles that is accessible to anyone with an internet connection.

More than 100,000 American motorcycles have been sold using ChopperExchange. We have helped to connect hundreds of thousands of buyers and sellers together, and we have also worked closely with hundreds of motorcycle dealerships.

Looking toward the future, we expect continued growth and expansion through innovation, creativity and leadership. Fostering authentic and positive relationships with our customers and employees is critical to this growth. Our efforts, along with others in the industry, are poised for exciting innovation and growth in the American motorcycle industry in the years to come.

We're happy to be part of your motorcycle buying or selling experience. Thank you for choosing us.